About Us

Lanier Treatment Center is a diverse community comprised of individuals and families from different perspectives and identities. We recognize that our patients come from different backgrounds and experiences with different needs and goals. As such, we seek to understand and value common principles of recovery in order to create a vibrant, safe, and healthy community within our center. Our hope is to offer a positive treatment experience for patients and to encourage healthy, active participation. 

Located in the heart of Gainesville, Georgia, our staff partners with you to develop a comprehensive outpatient treatment plan. We are dedicated to helping you achieve sustainable recovery and reach your goals successfully.  

Lanier Treatment Center's area of focus is medical treatment of opiate addiction. The clinic is a

privately-owned facility, which accepts no government grants or loans, and is licensed by state and federal regulatory authorities to provide medication assisted treatment. 


Providing you with the best team for the best care

Melba Cain, LPN

Melba has been with LTC since 2014.  She attended Brenau College, Gainesville College, and graduated from Lanier Tech Nursing Program in 1974.  She has been a nurse for 45 years and has worked in many fields. She worked for Hall County Sherriff’s Department for 13 years, during which time, she helped establish their medical department. She is a native of Gainesville and is widowed with one son.

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Susan Hoffman, LPN

I've had the privilege of working for Lanier Treatment Center twice now.  I initially began working at LTC in 2007.  I was hired as a dose nurse and worked in that capacity until 2018.  In August 2019, I was once again presented with the opportunity to return, which I gladly accepted. In my role as dose nurse, I take responsibility for efficient function of the department serving patients with good judgment and kindness; while supporting and motivating my coworkers.  My favorite part of the job is lending myself to the well-being and recovery process of our patients.  I enjoy seeing the smiles return to their faces.  When not at work, my husband and I enjoy going for long drives through the mountains, boating on Lake Lanier, visiting with our grandchildren, and attending church at Free Chapel. 

Laurel serves as a counselor at LTC and has a B.S. in Sociology.  She is passionate about helping rediscover the joy of life and break the chains of addiction.  Prior to joining the team at Lanier Treatment Center, Laurel served as the Residential Director of a women’s addiction recovery program in Woodstock, GA.  She is trained in Strategic Trauma and Abuse Recovery.  Laurel is also passionate about physical wellness and holds a certification in personal training and nutrition.  When she is away from the job, Laurel enjoys exercising, time outdoors, and quality time with her family.

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Fred rejoined Lanier Treatment Center for the second time in 2020. He brings a diversified background of mental health experience to LTC. Fred worked for several years at a MAT clinic in New York City, responsible for supervising the long-term care and treatment of adults with substance abuse issues. He also has extensive experience working in outreach specializing in assessment, crisis intervention, developmental disabilities and individual and group therapy. Fred is honored to work with a robust team at LTC. He aims to ensure that individuals receive the most effective and highest quality of services in the clinic, as well as in the community.

Jackie enjoys working with individuals and families to recognize that life’s challenges are obstacles that can be overcome, and their past does not have to define their present. Jackie believes that the mistakes we make in life can strengthen our character and that all people possess good within but are not always sure how to share that good with others.  Jackie has volunteered and worked within the field of addiction for over 13 years and enjoys sharing her knowledge and personal experiences with others.  She was an honors graduate from North Georgia Technical College in 2006 with an Associates degree in Criminal Justice and in 2016 graduated Magna Cum Laude from Kaplan University with a bachelor’s degree in criminal justice.  Jackie enjoys spending time with her 6 grandchildren, camping, and doing crafts.  The most importance things in her life are God and family.

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Mary is the Clinical Director, overseeing the counseling staff at LTC.  She has been with LTC since 2010.  She graduated from Mississippi State with a B.A. in psychology and from the University of Memphis with a master’s degree in psychology.  She also graduated from Brenau University with a MAT degree.  She has worked in the field of psychology for 27 years.  She is happily married and the mother of two children.  When not being a chauffeur for her children, she enjoys reading and word puzzles.  She is a Christian and relies on her faith daily.  She loves most types of food but adores chocolate and coffee.

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Cleve Brown, Pharmacist

Cleve has been a pharmacist in Gainesville for over 40 years, having graduated from the University of Georgia School of Pharmacy in 1977.  After retiring from retail pharmacy in 2011, he joined Lanier Treatment Center.  He is married and has three children and five grandchildren.

Jessica Canup, CADCII
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Kelly Leo

Kelly has been with Lanier since 2008. He is on staff at LTC as part of the support team.  He is a life long martial artist, with over 25 years of martial arts experience.  He is the owner of Full Throttle Fitness.  Kelly enjoys helping others succeed and to reach their goals.

Jerry Irvin

Jerry is part of the support staff and does many jobs around LTC.  He graduated South Hall High School, attended Lanier Tech, and retired from General Motors.  He is married with one daughter and three wonderful grandchildren.  He is involved with the Ga. Scottish Rite association and belongs to the Flowery Branch lodge #212 F&AM.  He loves fishing, woodworking, and playing with his grandchildren.

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Keshia joined Lanier Treatment Center in September 2017.  She is the friendly face at the front desk.  Keshia has always had a passion for helping others and feels very fortunate to have the opportunity to meet new patients and build a bond with them.  Outside of work Keshia enjoys spending time with her husband, 2 boys, and family.

Betty has been with Lanier Treatment Center since it opened in 2005.  She is the office manager and enjoys working the front desk and interacting with the patients.  Betty is also a pharmacy tech and works along side the pharmacist. She graduated from White County High School.  Outside of work she enjoys shopping, camping, and spending time with her husband, two daughters, and two grandsons.

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Deb is the clinic administrator and oversees the day to day operations of the program.  She earned her B.S. degree in Psychology/Counseling with a specialty in Crisis and Trauma from Liberty University.  Prior to working at LTC, she worked in the business world for 30 years.  She is passionate about helping others to heal from past trauma and helping them develop healthy coping skills that will allow them to live in long-term sobriety.  She is married with three children and three grandchildren.  She enjoys spending time with family, gardening, reading, being outdoors, and riding in the Jeep with the top down.

Bill Frobos, CEO

Bill is CEO and one of the owners of Lanier Treatment Center.  He graduated from the University of Georgia with a BSA.  He worked for Leon Farmer & Co. for 20 years in management and marketing.  He is also a licensed real estate agent with Southern Heritage Land Co.  In 2005, he saw a need to help those that had inadvertently became addicted to opiates. He started Lanier Treatment Center with a local physician and another business person to offer medication assisted treatment.  His goal and philosophy have always been to focus on providing the best outpatient treatment by using quality and well-trained counselors to help the clients to live a healthy, sober life.

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Dr. McAlister has been the Medical Director of Lanier Treatment Center since its inception in 2005.  He is both certified in Addiction Medicine and board-certified in Emergency Medicine.  After attending Gainesville High School, he graduated from UGA and attended medical school in Charleston, SC.  Dr. McAlister finds working with patients in recovery both challenging and extremely rewarding.  “My goal is to be caring, effective, and understanding.  I want to help patients find treatments and strategies that maximize their chances of success and provide them the best opportunity for long-term sobriety.”

Family Nurse Practitioner,  Licensed in Georgia, active

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