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About Us

Lanier Treatment Center is a diverse community comprised of individuals and families from different perspectives and identities. We recognize that our patients come from different backgrounds and experiences with different needs and goals. As such, we seek to understand and value common principles of recovery in order to create a vibrant, safe, and healthy community within our center. Our hope is to offer a positive treatment experience for patients and to encourage healthy, active participation. 

Located in the heart of Gainesville, Georgia, our staff partners with you to develop a comprehensive outpatient treatment plan. We are dedicated to helping you achieve sustainable recovery and reach your goals successfully.  

Lanier Treatment Center's area of focus is medical treatment of opiate addiction. The clinic is a

privately-owned facility, which accepts no government grants or loans, and is licensed by state and federal regulatory authorities to provide medication assisted treatment. 


Providing you with the best team for the best care

Melba Cain, LPN

Melba has been with LTC since 2014.  She attended Brenau College, Gainesville College, and graduated from Lanier Tech Nursing Program in 1974.  She has been a nurse for 45 years and has worked in many fields. She worked for Hall County Sherriff’s Department for 13 years, during which time, she helped establish their medical department. She is a native of Gainesville and is widowed with one son.

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Susan Hoffman, LPN

I've had the privilege of working for Lanier Treatment Center twice now.  I initially began working at LTC in 2007.  I was hired as a dose nurse and worked in that capacity until 2018.  In August 2019, I was once again presented with the opportunity to return, which I gladly accepted. In my role as dose nurse, I take responsibility for efficient function of the department serving patients with good judgment and kindness; while supporting and motivating my coworkers.  My favorite part of the job is lending myself to the well-being and recovery process of our patients.  I enjoy seeing the smiles return to their faces.  When not at work, my husband and I enjoy going for long drives through the mountains, boating on Lake Lanier, visiting with our grandchildren, and attending church at Free Chapel. 

Marilyn Emmett, RN

Marilyn has been a nurse for 49 years.  She joined LTC in September 2023.  She is married and has one adult son and two grandsons.  Her hobbies are trying out new recipes, sewing, and watching TV. 


Laurel serves as a counselor at LTC and has a B.S. in Sociology.  She is passionate about helping rediscover the joy of life and break the chains of addiction.  Prior to joining the team at Lanier Treatment Center, Laurel served as the Residential Director of a women’s addiction recovery program in Woodstock, GA.  She is trained in Strategic Trauma and Abuse Recovery.  Laurel is also passionate about physical wellness and holds a certification in personal training and nutrition.  When she is away from the job, Laurel enjoys exercising, time outdoors, and quality time with her family.

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Fred rejoined Lanier Treatment Center for the second time in 2020. He brings a diversified background of mental health experience to LTC. Fred worked for several years at a MAT clinic in New York City, responsible for supervising the long-term care and treatment of adults with substance abuse issues. He also has extensive experience working in outreach specializing in assessment, crisis intervention, developmental disabilities and individual and group therapy. Fred is honored to work with a robust team at LTC. He aims to ensure that individuals receive the most effective and highest quality of services in the clinic, as well as in the community.

Jackie first came to LTC in August 2018 for three years and returned July 2022.  She brings almost 20 years of experience working with individuals and families that seek to break the cycle of hurt and pain brought on by unhealthy lifestyles.  Through her work with clients she is reminded the past does not define the person but can empower change. Her training in trauma and substance use disorder continues to be a resource for others to recognize their potential, self respect and hard work is within their reach.

Aaron Hubbard,CIT


I’ve been a counselor at Lanier treatment center since August 2023. My journey in mental health began during my internship at a psychiatric residential treatment facility, where I had the opportunity to work with adolescents and support them through their challenges. I graduated from Clemson university with a bachelors of science in psychology and a minor in philosophy. Currently, I’m pursuing a masters degree in clinical mental health counseling to deepen my knowledge and enhance my ability to help others. My passion for mental health is driven by a genuine desire to see people thrive. I believe in providing compassionate and effective care to support my clients in achieving their mental health goals and improving their overall wellbeing. I am guided by the philosophy of Theodore Roosevelt: “Do what you can, with what you have, where you are.” Outside of work, I find joy and inspiration in nature. I love spending time outdoors, especially going on walks with my dog and girlfriend. These moments remind me of the importance of balance and self-care, principles I strive to incorporate into my counseling practice. At Lanier Treatment Center, I’m committed to creating a supportive environment where clients feel understood and empowered on their recovery journey and improving their mental health.

Mary is the Clinical Director, overseeing the counseling staff at LTC.  She has been with LTC since 2010.  She graduated from Mississippi State with a B.A. in psychology and from the University of Memphis with a master’s degree in psychology.  She also graduated from Brenau University with a MAT degree.  She has worked in the field of psychology for 27 years.  She is happily married and the mother of two children.  When not being a chauffeur for her children, she enjoys reading and word puzzles.  She is a Christian and relies on her faith daily.  She loves most types of food but adores chocolate and coffee.

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Cleve Brown, Pharmacist

Cleve has been a pharmacist in Gainesville for over 40 years, having graduated from the University of Georgia School of Pharmacy in 1977.  After retiring from retail pharmacy in 2011, he joined Lanier Treatment Center.  He is married and has three children and five grandchildren.

Betty has been with Lanier Treatment Center since it opened in 2005.  She is the office manager and enjoys working the front desk and interacting with the patients.  Betty is also a pharmacy tech and works along side the pharmacist. She graduated from White County High School.  Outside of work she enjoys shopping, camping, and spending time with her husband, two daughters, and two grandsons.

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Deb is the Program Director and oversees the day to day operations of the program.  She earned her B.S. degree in Psychology/Counseling with a specialty in Crisis and Trauma from Liberty University.  Prior to working at LTC, she worked in the business world for 30 years.  She is passionate about helping others to heal from past trauma and helping them develop healthy coping skills that will allow them to live in long-term sobriety.  She is married with three children and five grandchildren.  She enjoys spending time with family, gardening, reading, and being outdoors.

Bill Frobos, CEO

Bill is CEO and one of the owners of Lanier Treatment Center.  He graduated from the University of Georgia with a BSA.  He worked for Leon Farmer & Co. for 20 years in management and marketing.  He is also a licensed real estate agent with Southern Heritage Land Co.  In 2005, he saw a need to help those that had inadvertently became addicted to opiates. He started Lanier Treatment Center with a local physician and another business person to offer medication assisted treatment.  His goal and philosophy have always been to focus on providing the best outpatient treatment by using quality and well-trained counselors to help the clients to live a healthy, sober life.

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Dr. McAlister has been the Medical Director of Lanier Treatment Center since its inception in 2005.  He is both certified in Addiction Medicine and board-certified in Emergency Medicine.  After attending Gainesville High School, he graduated from UGA and attended medical school in Charleston, SC.  Dr. McAlister finds working with patients in recovery both challenging and extremely rewarding.  “My goal is to be caring, effective, and understanding.  I want to help patients find treatments and strategies that maximize their chances of success and provide them the best opportunity for long-term sobriety.”

Learn More

Read Our Mission and learn more about our principles of recovery.

Take the first step.


Find out how to get started on your recovery journey and invite your life back.

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